Posts tagged blogs
Ep. 9: Identifying your Ideal Customer

Who is your ideal customer? This is a question I ask any small business owner who is struggling to reach their audience. I get a lot of different answers to this question. 

Today we're going to really dive deep and discuss why it's so important that you are identifying your ideal customer. You need to know exactly who you're talking to. This should be one of the first steps in business. But oftentimes people wait too long to really define their ideal customer until they’re already months or even years into business. 

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Ep. 8: Faith, Farming, and Family with Guest Caitlin Henderson

Caitlin Henderson, founder of Faith, Farming, and Family, joins us on the podcast today to talk about how she got started, her strategies, and of course: how she defines success. 

Caitlin didn’t grow up on a farm, but married a sixth generation farmer, Jake, to whom she’s been married for eight years. They have three children together, two little boys ages 6 and almost 4, and a little girl who just turned two. They all live on a farm in South-Central Kansas growing wheat, cotton, soybeans, milo, and they run a cow-calf operation. 

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