Who is your ideal customer? This is a question I ask any small business owner who is struggling to reach their audience. I get a lot of different answers to this question.
Today we're going to really dive deep and discuss why it's so important that you are identifying your ideal customer. You need to know exactly who you're talking to. This should be one of the first steps in business. But oftentimes people wait too long to really define their ideal customer until they’re already months or even years into business.Read More